Cathy Chapman
526330 Signature Home Sales - Partnering Real Estate with Staging & Redesign! 103 South Market Street, #201 Frederick, MD 21701 301-514-6839  |  301-620-9880


Brock & Cathy Chapman
Maryland Listing Specialists

Selling a Home

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we're here to help you with any of your needs. Call or email us today!


The Eight Second Rule

When a buyer walks through the door of your home, they will know within the first eight seconds if your home is what they are looking for.  We work hard with our clients to create that eight second  "hook" so that everyone walking through your door wants your home to be theirs!  This involves careful strategy.  We will analyse your home from a Feng Shui aspect looking at the flow of paths, the colors, details, furnishings and more.  We stage our listings at no additional cost so don't be surprised if we ask you to remove some items and leave others so that we can put together the perfect WOW to bring us multiple offers.  We are your professional guide with wisdom that comes from being in the thick of the market on a daily basis.  Listen to us and take our lead and this will prove to be fruitful to you.  If we do everything we can to maximize the appeal of your home inside and out, we will have your home sold in less than 15 days.  The only things that might affect your sale are power lines right outside your door or a neighbor's place that looks like Sanford & Son.


Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours is not showing up in the list a buyer is viewing due to overpricing.
  • If you price too low, you'll flush out ALL buyers and more than likely have multiple offers pushing the price much higher to give you the true market value that ready and able buyers are prepared to pay for your home.  So, the WIN in any market will come faster and stronger from under-pricing as opposed to over-pricing.

NOTE: Never say "asking" price, which implies you don't expect to get it.


To determine the proper list price, contact me today and I'll provide you with the following professional services:

  • Furnishing comparable sales.
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.



Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in a neighborhood like yours.

Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost several hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.

Contact Brock or Cathy at

Maryland Listing Specialists




Your Dedicated Agent

Cathy Chapman

526330 Cell: 301.514.6839 Office: 301.620.9880

Signature Home Sales - Partnering Real Estate with Staging & Redesign!
103 South Market Street, #201
Frederick, MD21701

I´m Here To Help

If you are ready to start your buying or selling process
give me a call at 301-514-6839 - I´m happy to answer all your questions.

Contact Me Today